When Stripe blips, you lose money by the minute.PulseWatch shows you which vendor it is.
PulseWatch is e-commerce outage monitoring for DTC brands. Your store runs on Shopify, Stripe, Klaviyo, ShipStation, and a dozen other vendors. When one has a bad hour, your customers see broken checkouts, missing emails, and silent cart abandons — and they tell you about it before the vendor admits anything. We measure our lead time against vendor status pages continuously and publish it at /lead-time.
Last updated
$5,600
Average lost revenue per minute of checkout downtime
Mid-sized DTC brand, peak hours
73%
Of cart abandons during a checkout incident never come back
Even after the vendor recovers
Estimates blended from public DTC benchmarks. Your numbers will vary — but the direction won't.
01 · A FAMILIAR DAY
The bad day every store has had:
9:14 AM
Stripe quietly starts rejecting payment intents in us-east-1. No status update yet.
9:18 AM
Your checkout conversion rate quietly tanks. No alert. Your team is in standup.
9:23 AM
First customer emails 'is your site broken?' to support. Support reassures them.
9:31 AM
Support has 14 tickets. Eng pings #incidents. Ops opens the Stripe status page — still all green.
9:42 AM
Stripe finally updates their status page. By now you've lost 30+ minutes of sales.
With PulseWatch, your Slack pings at 9:16 AM. "Stripe — possible issue. 47 reports in last 5 min, 3× baseline. Synthetic probes failing in us-east." You pause your paid ads, post a checkout banner, and email VIPs an apology coupon. Total revenue saved: usually 5–10× what PulseWatch costs for a year.
02 · YOUR STACK
The vendors that actually run your store
Most DTC operators can't name every SaaS their store depends on — but every one of them costs you money when it breaks. Tap any vendor to see its live status.
Storefront platforms
Email & marketing
Fulfillment & logistics
Don't see your vendor? Search 1,700+ services or drop your stack and we'll match it.
03 · THE PLAYBOOK
What ops teams at DTC brands actually do with PulseWatch
Slack to #ops the moment Stripe degrades
A ping in your ops channel when Stripe's own status and our checkout-endpoint check both show trouble, with the vendor's incident linked so customer comms start from facts.
Pause paid ads automatically
Pipe our webhook into Zapier or Make — when Stripe goes red, kill your Meta and Google campaigns until it's resolved. Most brands save the cost of PulseWatch on a single bad afternoon.
Pre-write the customer apology
Klaviyo sends a flow when our 'Stripe major_issue' webhook fires — VIPs get a $10 coupon and a 'we know, we're on it' email before they've even had time to be mad.
Defend your refund policy with data
When a customer demands a refund 'because Shopify was down for 3 hours,' you can pull our incident record and show what was actually impacted, when, and for how long. Saves real money on disputes.
04 · WHY US
Why DTC operators pick PulseWatch
Built for non-technical teams
Watchlists, Slack delivery, and email digests in 5 minutes. No engineer required to set it up.
Measured against vendor status pages
Every incident records how far ahead of (or behind) the vendor status page we were. The live numbers are published at /lead-time.
Priced for stores, not enterprises
$49/mo Pro, free tier for up to 5 vendors. Full limits on /pricing.
No engineering required
Connect Slack with two clicks. We handle webhook delivery, retries, and signatures. You just listen.
Covers the full DTC stack
Storefront, payments, email, SMS, fulfillment, ads — 1,700+ services with new vendors added monthly.
Free forever for small stores
Watch up to 10 services free. No card. Most under-$1M stores never need to upgrade.
Don't find out about the next outage from your customers.
Build a watchlist of your store's stack in 5 minutes, route alerts to Slack and email, and see which vendor is having a bad hour.